Siding marketing that fills your crews' calendars with signed installs.
We build the siding lead generation engine that turns your market into a steady stream of booked fiber cement, vinyl, and LP SmartSide installs, run it for you, and hand you the keys. No more renting shared leads.
Book your discovery call.
Start with your email and we'll hold your spot. It takes about 30 seconds.
A few details about your business.
So we can study your market before the call and make it worth your time.
You're building toward it.
Contractor Fast Lane is built for businesses doing $500K+ a year, so the growth engine has enough to really compound. You're not quite there yet, and that's completely okay.
We've got your details. As you grow, we'll send you the moves that get you there, and the moment you cross $500K, you'll be first in line.
See what breaks the ceiling →
Every wrapped house is a two-week billboard. Most siding companies waste it.
A full re-side is a five-figure decision a homeowner makes once, over weeks, against two other bids. Siding marketing decides which of the three of you they already trust before anybody pulls a tape across the wall.
We build that engine, run it, and stand it up inside your own accounts rather than ours. No shared quote request that three rival exterior outfits bought before breakfast. The reviews and the customer records are yours from week one.
In 2015 I started Four28 Marketing with one goal: give local businesses an unfair advantage in their market.
Eleven years and 250+ businesses later, one pattern kept jumping out. Home services was the one place I could run the same playbook and watch it actually work. Not a slide in a quarterly review, real jobs on a real calendar. I’d rather move the needle for a small business than a Fortune 500 any day.
So we took everything we had built over a decade and pointed all of it at one thing.
Nobody spends $30,000 with a company they cannot find.
A re-side is a five-figure decision made over three or four weeks. Most siding companies are invisible for every one of them.
Renting siding leads that only climb in price
You pay $50 to $150 for a shared siding lead, then race three competitors to the same homeowner. Win maybe one in ten, and the price goes up every year while your margin gets eaten alive.
Bids that go quiet after the estimate
A $25,000 siding job rarely closes on the spot. Without disciplined follow-up on financing and color choices, your bid sits in a drawer while a pushier competitor stays in the homeowner's ear.
Invisible while homeowners research for weeks
Siding buyers compare fiber cement, vinyl, and LP SmartSide long before they book. If you are not on page one and in the map pack during those weeks, the install goes to whoever is.
Leads go cold before you call back
A siding lead that waits an hour is usually gone. If your crews are on a wrap and nobody answers, the fastest contractor wins the job, not the best one.
You already do the work. Now own the demand.
You run real crews and turn out walls the whole street notices. Skill was never the bottleneck here. What is missing is the machine that keeps three more wraps lined up behind the one you are finishing, and that machine ends up yours.
What the owners actually say.
The same engine has scaled 250+ local service businesses across 25 industries, and siding is a trade we know cold. Every review below is a real owner. See the full case studies on our results page.
“I've worked with plenty of agencies that promise the world and deliver a folder full of vanity metrics. Contractor Fast Lane is different. They feel like an extension of our team and take the time to understand our industry instead of forcing a one-size-fits-all template. Since partnering with them we have seen a significant increase in qualified leads and a real boost in ROI, and our cost per acquisition has dropped.”
We've used a number of marketing agencies over the years. Contractor Fast Lane has hands-down been our favorite to work with. We tell everyone that they need to hire them. They exponentially increased our revenue. They are phenomenal to work with!
I was with a different company for TWELVE years whom I trusted, only to find out he had not been performing yet was charging us anyway. We didn't have our log-ins, never got reports, and had no idea what we were missing.. until my wife found these guys. Daniel and the team have made my business shine. They are a God send.
My husband and I run a local business, and when it came time to grow we knew we needed experts. Contractor Fast Lane came highly recommended from a friend who raved about them. They are crazy good at taking complicated, nerdy stuff and making it make sense, and they were always communicating so I never once wondered what was going on. Their SEO work for our market has been a game changer, and we have seen a tangible increase in our lead volume.
It was clear they had done extensive research on our industry before we ever sat down. We spoke to other agencies, but there was a distinct difference. What really stood out was their proven track record getting clients top rankings on Google. We needed a site built the right way, optimized and built to convert, and that is exactly what they delivered. Honestly, it has been one of the best investments we have made for our business.
My lawn care company needed to fill our schedule fast, and Contractor Fast Lane was the solution. They identified the best times, places, and people to target to maximize the amount and quality of the jobs my money was paying for.
They are AHMAZING! They truly care, are ethical and transparent, and do what it takes to help their clients. When you hire this team you get what you pay for, and we RANK #1. HIRE THEM!
Working with this team has been an absolute pleasure from day one. Beyond the website, their strategic marketing support has played a major role in helping me grow my small business and connect with the right audience. They are creative, responsive, professional, and truly invested in your success.
I have some pretty big competitors that are double and triple my size, and I needed to compete with them. Contractor Fast Lane delivered exactly that. Their team is not only skilled but genuinely passionate about what they do.
Daniel and team helped take my small business to a level I never would have reached without them. They are always patient and happy to educate me. My customers love my new website and it is bringing in new business every week!
Contractor Fast Lane has been our go-to team. Daniel carries excellence in every area of the business, from development and service to integrity and design. Highly recommend. Five stars.
Daniel and his team did a terrific job learning about our company, understanding our competitive advantages, and building to our strengths. They continue to work with us to drive qualified customers to our door. I would definitely recommend them.
Excellent people to work with. Very professional, very knowledgeable, very reliable. We had some time constraints and they came through big time. We could not be any happier. An A+ company!
Their team is very helpful, knowledgeable, kind, and quick to respond to any need we have. They have greatly improved our website, our SEO, and our social media. We are thankful and blessed to have them!
They walked through each step carefully to make sure we got exactly what we wanted, and that we understood everything. Communication was great, especially around expectations and next steps. I am very thankful we got connected with them.
We could not be happier. We looked at several options and this team had, by far, the most positive approach, and their price was very competitive. Throughout the whole process they were thorough and more than accommodating for our needs.
Daniel and his team are awesome to work with. They get the modern marketing landscape and provide tailored solutions that really work. We are thankful for the partnership and highly recommend them.
We worked with Contractor Fast Lane on our new website and appreciated their flexibility and commitment to delivering a polished result. Their team was highly responsive, adjusting thoughtfully to our revisions while maintaining clear and professional communication. If you are looking for a company that listens, refines, and delivers work tailored to your needs, they are a great choice!
Stop renting siding leads.
Own the system that makes them.
Buying siding leads is renting demand at retail prices. The day you stop paying, it all disappears and you start from zero. Owning your siding lead generation is an asset that compounds and stays yours.
Pay forever. Own nothing.
Every job costs the same or more than the last. Stop paying and the leads vanish overnight.
Build once. Compound for years.
Your cost per install falls as the asset grows, and the website itself is fully yours at month 6.
Four systems.
One siding engine.
Most siding marketing leans on one channel and hopes. We connect four so they feed each other, and feed your crews a steady flow of booked exterior installs.
installs
Get found, stay in front of the homeowner, win the estimate, and follow up faster than any competitor. That loop is what turns your siding company into the obvious choice in your market. See how the full engine works →
A re-side is not a repair. It should not be marketed like one.
The money sits in full wraps, in fiber cement over vinyl, and in the houses on either side of the one you just finished. Every part of the engine points at that work, not at $900 panel patches.
1Your material mix is set upstream
Attract a vinyl shopper and you quote $12,000. Attract a fiber cement buyer and it is $35,000 for the same crew week. The ads, the pages, and the galleries decide which one calls, so all three get pointed at the ticket you want.
2A certification nobody can find sells nothing
Homeowners who settled on Hardie or LP search the brand by name and follow whatever the results hand them. If your credential lives on an About page, that buyer never sees it. It belongs on the material pages, the map profile, and the ads.
3Rot shows up on day two, not in the bid
Pull the old boards and you find soft sheathing, bad flashing, a wall that has been drinking for years. A homeowner nobody warned hears a shakedown. Say it on the site first and the change order reads as expertise, not a surprise bill.
4One wrapped house should sell the block
Your crew sits on that street for two weeks and the change is visible from three doors down. Most siding companies do nothing with it. Review requests, project pages, and paid reach all get aimed at the blocks around every finished job.
5The bid stalls on color, not on price
A $28,000 wrap goes quiet while a couple argues about board profile, trim color, and whether to finance it. A generic check-in text does not move that. Follow-up built around samples, renderings, and payment options does.
6Nothing here gets rented back to you
Reviews, content, customer records, and ad accounts live under your own logins from week one, and the website itself is fully yours at month 6. There is no platform to be locked out of and no login to hand back at the end.
One siding company per market. Yours free?
One 15 minute call answers both questions: is your territory still unclaimed, and does a system built around five-figure exterior work suit the way you sell.
Book a Discovery Call →We know siding. It shows.
What actually books a re-side. Every piece of it yours.
No more juggling five vendors who do not talk to each other. Every piece of your siding lead generation is built, connected, and run under one roof.
Siding SEO & Google Maps
We get your siding company ranking for the searches that matter, siding replacement, fiber cement installation, and siding contractor near me across your service area, plus the Google map pack where the calls come from.
Google Local Services Ads
The Google Verified badge that puts your siding company at the very top of the results, pay-per-lead placement built for the homeowner who is ready to hire a siding contractor right now.
Siding PPC & paid social
Siding Google Ads and Facebook and Instagram campaigns tuned to storm, insurance, and curb-appeal remodels, so you can turn demand up the moment your crews have room.
A siding website built to convert
A fast, mobile-first siding website engineered to turn visitors into booked estimates, with the before-and-after galleries, financing calls, and trust signals homeowners look for before they book a wrap.
Review & reputation engine
Automated review requests that build a wall of five-star Google reviews, the single biggest reason a homeowner picks one siding contractor over another in the same town.
Speed-to-lead & CRM follow-up
Every siding lead gets an instant text and a spot on your calendar, then automated follow-up until they book, so no estimate ever slips through the cracks while your crews are on a wrap.
Built for crews already wrapping full houses.
You run real crews and want predictable, owned growth.
Contractor Fast Lane is built for established siding and exterior remodeling companies doing roughly $500K to $10M and up per year that have outgrown word-of-mouth and referrals. If you already have the crews and the reputation, we build the siding marketing engine that takes you to the next level, and lock your market so a competitor cannot buy the same system.
Full-home siding wrapsHigh-ticket fiber cement, vinyl, and LP SmartSide jobs from homeowners who want one trusted local contractor, not the cheapest bid.
Storm & insurance restorationSteady claim work replacing hail and wind-damaged siding that does not vanish when the storms slow down.
Curb-appeal remodelsColor and material upgrades that sell on transformation, a job that practically closes itself with the right galleries.
One siding company per marketWe work with a single siding company per service area. Yours locks when you start.
Your siding engine gets stronger every month it runs.
You will not re-side the same house twice, so growth cannot come from selling that homeowner again. It comes off the map instead: rankings, review history, and finished walls stacking street by street, until yours is the name already on the list before anyone calls.
Rented leads are just next month's bill. An owned siding presence goes on the balance sheet and keeps sending work long after the invoices stop.
Why we built this.
“I kept watching the same thing happen: a siding company doing five-star work, running circles around the shop down the street, and still losing to them. Not because the other guy was better. Because he had a system bringing him customers, and they didn't.
So we built the system. Then we packaged the whole thing, done for you, for local service businesses ready to scale. We keep your calendar full, you run the jobs, and it is all in your name, right down to the website becoming yours at month 6.
No contracts, no lock-ins. We earn it every month. And we only take one company per market, so if yours is still open, I'd love to meet you.”
Your siding engine, running live.
A sample view of the system you would be running: appointments, pipeline, and the market you have locked, all in one place with nothing held hostage.
- Booked jobs land straight in your pipeline, not a shared marketplace.
- Every lead is exclusive to you and never resold to a competitor.
- The system compounds every month instead of resetting when you stop paying.
- Nothing held hostage: the website is fully yours at month 6, an asset on your books.
Siding marketing, answered straight.
How much do siding leads cost?
How much should a siding company spend on marketing?
How do I get siding jobs without buying leads?
How do I get more fiber cement wraps instead of vinyl patch jobs?
Is it worth marketing my James Hardie or LP certification?
Can this bring in hail and wind damaged siding work?
We also do roofing, windows, and gutters. Does that split the engine?
What is mine at the end of this, and what is not?
Keep reading.
Straight talk on growing a home service business, from the same team that builds and runs the engine. No fluff, just what actually moves the needle.
Growing Your Business
The Feast-or-Famine Cycle: Seasonal Business Marketing That Fills the Quiet Months
Read more →
Reputation
How to Get Google Reviews as a Contractor (A System, Not Begging)
Read more →
Lead Generation
Where to Buy Contractor Leads (And Why the Best Ones Aren't for Sale)
Read more →
Ready to book more full re-sides?
A quick 15-minute discovery call. Just your goals, your questions, and whether your area is still open.
Book a Discovery Call →