Roofing marketing that fills your crews' calendars with real jobs.
We build the roofing lead generation engine that turns your market into a steady stream of booked residential roofing jobs, run it for you, and hand you the keys. No more renting shared leads.
Book your discovery call.
Start with your email and we'll hold your spot. It takes about 30 seconds.
A few details about your business.
So we can study your market before the call and make it worth your time.
You're building toward it.
Contractor Fast Lane is built for businesses doing $500K+ a year, so the growth engine has enough to really compound. You're not quite there yet, and that's completely okay.
We've got your details. As you grow, we'll send you the moves that get you there, and the moment you cross $500K, you'll be first in line.
See what breaks the ceiling →
The best roofer does not always win. The one with the best system does.
Roofing runs on storms you cannot schedule, insurance claims you have to fight for, and homeowners comparing four bids. Roofing marketing is what turns that chaos into retail reroofs and insurance restoration booked every single month.
We build the roofing lead generation engine, run it for you, and hand you the keys. No shared leads five other roofers already bought. You own the machine, and it keeps producing long after it is paid off.
In 2015 I started Four28 Marketing with one goal: give local businesses an unfair advantage in their market.
Eleven years and 250+ businesses later, one pattern kept jumping out. Home services was the one place I could run the same playbook and watch it actually work. Not a slide in a quarterly review, real jobs on a real calendar. I’d rather move the needle for a small business than a Fortune 500 any day.
So we took everything we had built over a decade and pointed all of it at one thing.
You do great roofs. So why is growth this hard?
If any of this sounds like your roofing business, it is not a you problem. It is a system problem, and it is fixable.
Feast-or-famine after every storm
Revenue swings with the weather. When the storm work dries up, so does the pipeline, and you are back to chasing jobs instead of choosing them.
Shared leads sold to five other roofers
You pay $40 to $100 for a shared roofing lead, then race three or four competitors to the same homeowner. You win maybe one in ten and your margins get eaten alive.
Nobody finds you when they search
When a homeowner searches for a roofer in your town, your competitors show up first. If you are not on page one and in the map pack, that job is not yours.
Leads go cold before you call back
A roofing lead that waits an hour is usually gone. If you are on a roof and cannot answer, the fastest roofer wins the job, not the best one.
Built for the roofer who is already winning.
You run real crews. You do great work. You are past scrapping for your next job. What you want now is a predictable machine that books work on demand, scales the day you add a crew, and that you actually own.
What the owners actually say.
The same engine has scaled 250+ local service businesses across 25 industries, and roofing is a trade we know cold. Every review below is a real owner. See the full case studies on our results page.
“I've worked with plenty of agencies that promise the world and deliver a folder full of vanity metrics. Contractor Fast Lane is different. They feel like an extension of our team and take the time to understand our industry instead of forcing a one-size-fits-all template. Since partnering with them we have seen a significant increase in qualified leads and a real boost in ROI, and our cost per acquisition has dropped.”
We've used a number of marketing agencies over the years. Contractor Fast Lane has hands-down been our favorite to work with. We tell everyone that they need to hire them. They exponentially increased our revenue. They are phenomenal to work with!
I was with a different company for TWELVE years whom I trusted, only to find out he had not been performing yet was charging us anyway. We didn't have our log-ins, never got reports, and had no idea what we were missing.. until my wife found these guys. Daniel and the team have made my business shine. They are a God send.
My husband and I run a local business, and when it came time to grow we knew we needed experts. Contractor Fast Lane came highly recommended from a friend who raved about them. They are crazy good at taking complicated, nerdy stuff and making it make sense, and they were always communicating so I never once wondered what was going on. Their SEO work for our market has been a game changer, and we have seen a tangible increase in our lead volume.
It was clear they had done extensive research on our industry before we ever sat down. We spoke to other agencies, but there was a distinct difference. What really stood out was their proven track record getting clients top rankings on Google. We needed a site built the right way, optimized and built to convert, and that is exactly what they delivered. Honestly, it has been one of the best investments we have made for our business.
My lawn care company needed to fill our schedule fast, and Contractor Fast Lane was the solution. They identified the best times, places, and people to target to maximize the amount and quality of the jobs my money was paying for.
They are AHMAZING! They truly care, are ethical and transparent, and do what it takes to help their clients. When you hire this team you get what you pay for, and we RANK #1. HIRE THEM!
Working with this team has been an absolute pleasure from day one. Beyond the website, their strategic marketing support has played a major role in helping me grow my small business and connect with the right audience. They are creative, responsive, professional, and truly invested in your success.
I have some pretty big competitors that are double and triple my size, and I needed to compete with them. Contractor Fast Lane delivered exactly that. Their team is not only skilled but genuinely passionate about what they do.
Daniel and team helped take my small business to a level I never would have reached without them. They are always patient and happy to educate me. My customers love my new website and it is bringing in new business every week!
Contractor Fast Lane has been our go-to team. Daniel carries excellence in every area of the business, from development and service to integrity and design. Highly recommend. Five stars.
Daniel and his team did a terrific job learning about our company, understanding our competitive advantages, and building to our strengths. They continue to work with us to drive qualified customers to our door. I would definitely recommend them.
Excellent people to work with. Very professional, very knowledgeable, very reliable. We had some time constraints and they came through big time. We could not be any happier. An A+ company!
Their team is very helpful, knowledgeable, kind, and quick to respond to any need we have. They have greatly improved our website, our SEO, and our social media. We are thankful and blessed to have them!
They walked through each step carefully to make sure we got exactly what we wanted, and that we understood everything. Communication was great, especially around expectations and next steps. I am very thankful we got connected with them.
We could not be happier. We looked at several options and this team had, by far, the most positive approach, and their price was very competitive. Throughout the whole process they were thorough and more than accommodating for our needs.
Daniel and his team are awesome to work with. They get the modern marketing landscape and provide tailored solutions that really work. We are thankful for the partnership and highly recommend them.
We worked with Contractor Fast Lane on our new website and appreciated their flexibility and commitment to delivering a polished result. Their team was highly responsive, adjusting thoughtfully to our revisions while maintaining clear and professional communication. If you are looking for a company that listens, refines, and delivers work tailored to your needs, they are a great choice!
Stop renting roofing leads.
Own the system that makes them.
Buying roofing leads is renting. The day you stop paying, it all disappears and you start from zero. Owning your roofing lead generation is an asset that compounds and stays yours.
Pay forever. Own nothing.
Every job costs the same or more than the last. Stop paying and the leads vanish overnight.
Build once. Compound for years.
Your cost per job falls as the asset grows, and the website itself is fully yours at month 6.
What roofing demand costs in 2026
Published benchmarks for what roofers pay per lead, channel by channel. Your market will vary, but the shape holds everywhere: rent every lead at these rates forever, or build the engine that makes them.
Sources: search cost per lead from LocaliQ's home services benchmarks (3,211 US search campaigns, April 2024 to March 2025, where Roofing & Gutters is the highest-cost category at $228.15). Marketplace and exclusive lead ranges from ActiveProspect and Fixr. Local Services Ads and cost-per-booked-job figures are directional, based on published LSA ranges and what we see across the home service markets we run. Last reviewed July 2026.
Four systems.
One roofing engine.
Most roofing marketing leans on one channel and hopes. We connect four so they feed each other, and feed your crews a steady flow of booked roofing jobs.
roofs
Get found, stay in front of the homeowner, win the estimate, and follow up faster than any competitor. That loop is what turns your roofing company into the obvious choice in your market. See how the full engine works →
Roofing does not sell like other trades. Your engine should not either.
The money hides in storms you cannot predict, claims you have to justify, and trust a homeowner decides in minutes. Every piece of your engine is built for that, not borrowed from some other trade.
1Storm demand you can turn on
When hail hits, the fastest roofer wins the neighborhood. We pre-build the campaigns, landing pages, and follow-up so you scale to the surge in hours, not the weeks it takes competitors to react.
2Insurance and retail, run as two lanes
A supplement-heavy insurance claim and a cash retail reroof need different messaging, intake, and follow-up. We keep them separate so your team stops treating a $40K claim like a gutter repair.
3Speed-to-lead that wins the roof
A roofing lead that waits an hour is usually gone to whoever called first. Every lead gets an instant text and a booked slot while you are still on a roof, so the best roofer stops losing to the fastest one.
4Reviews that outlast the storm-chasers
Homeowners pick roofers on trust. We automate review requests the moment a job wraps, building a wall of five-star Google reviews that ranks you above the crews that blow through town and vanish.
5Built to scale as you add crews
Growth should come from a backlog, not a hiring gamble. When your capacity grows, we scale the campaigns to match, so a new crew spends its first week laying squares instead of sitting idle.
6An asset you own by month six
Your website, your ad accounts, your ranked pages, your reviews, all in your name. Own the roofing lead generation instead of renting it and your cost per booked roof falls while everyone else's climbs.
See if your market is still open.
We take one roofing company per market. On a quick call we will look at your area, your numbers, and whether the territory you want is still available.
Book a Discovery Call →We know roofing. It shows.
Everything inside your roofing marketing engine. And all of it is yours.
This is not a stack of services you rent. It is one system, built once, run for you, and signed over to you as an asset. Here is what lives inside your roofing growth engine, and stays in your name.
Found first when roofs need work
When a homeowner searches roof replacement, roof repair, or roofer near me in your town, you show up first on the map and in the results. Your roofing SEO and Google Business presence are built into the engine and owned by you.
First in line, ready to hire
Google Local Services Ads put the Google Verified badge at the very top of the results, set up in your own account, so the homeowner ready to hire a roofer today calls you, not the shop across town.
Demand you can turn up on command
Roofing PPC and paid social tuned to storm, insurance, and retail season, running in your own ad accounts, so you turn booked jobs up the moment your crews have room and down when they do not.
A site that turns clicks into booked jobs
A fast, mobile-first roofing website engineered to turn visitors into booked estimates, owned by you, with the trust signals, galleries, and financing calls homeowners look for before they call.
A wall of five-star reviews
An automated review and reputation engine that builds a wall of five-star Google reviews on autopilot, the single biggest reason a homeowner picks one roofer over another in the same town.
Every lead texted back in seconds
Instant speed-to-lead follow-up and a CRM that texts every new lead and books the slot, then chases until they show, so no estimate slips while you are on a roof. It is your pipeline, running itself.
Built for roofing companies ready to scale.
You run real crews and want predictable, owned growth.
Contractor Fast Lane is built for established roofing companies doing roughly $500K to $10M and up per year that have outgrown word-of-mouth and referrals. If you already have the crews and the reputation, we build the roofing marketing engine that takes you to the next level, and lock your market so a competitor cannot buy the same system.
Residential & retail reroofsHomeowners who want a trusted local roofer for asphalt shingle, metal, and tile work, not the cheapest bid.
Storm & insurance restorationSteady claim work that does not vanish when the storms slow down.
A repeat & referral flywheelReviews and reputation that turn every roof into the next three.
One roofer per marketWe work with a single roofing company per service area. Yours locks when you start.
Your roofing engine gets stronger every month it runs.
A roof you install today is still up there in twenty years. The demand engine behind it should last the same way. The roofing work we do early keeps stacking, so every storm season and every quiet stretch leaves you stronger than the one before instead of starting over.
Storm chasers spike and vanish. The roofing companies that still own their market a decade later got there the slow way, and that is the way we build it.
Why we built this.
“I kept watching the same thing happen: a roofer doing five-star work, running circles around the shop down the street, and still losing to them. Not because the other guy was better. Because he had a system bringing him customers, and they didn't.
So we built the system. Then we packaged the whole thing, done for you, for local service businesses ready to scale. We keep your calendar full, you run the jobs, and it is all in your name, right down to the website becoming yours at month 6.
No contracts, no lock-ins. We earn it every month. And we only take one company per market, so if yours is still open, I'd love to meet you.”
Your roofing engine, running live.
A sample view of the system you would be running: appointments, pipeline, and the market you have locked, all in one place with nothing held hostage.
- Booked jobs land straight in your pipeline, not a shared marketplace.
- Every lead is exclusive to you and never resold to a competitor.
- The system compounds every month instead of resetting when you stop paying.
- Nothing held hostage: the website is fully yours at month 6, an asset on your books.
The questions roofers actually ask.
How much do roofing leads cost?
How much should a roofing company spend on marketing?
What is the best way to get roofing leads without door knocking?
Are the roofing leads exclusive to me?
How fast can you scale my lead flow when my crews have capacity?
Do you work with commercial roofing companies or just residential?
How is this different from a marketing agency or hiring a marketing director?
What exactly do I own, and what happens if we ever part ways?
Keep reading.
Straight talk on growing a roofing business, from the same team that builds and runs the engine. No fluff, just what actually moves the needle.
Ready to own your roofing growth?
A quick 15-minute discovery call. Just your goals, your questions, and whether your area is still open.
Book a Discovery Call →