Solar marketing that fills your calendar with signed installs.
We build the solar lead generation engine that turns your market into a steady stream of booked residential solar installs, run it for you, and hand you the keys. No more recycled leads that five closers already called.
Book your discovery call.
Start with your email and we'll hold your spot. It takes about 30 seconds.
A few details about your business.
So we can study your market before the call and make it worth your time.
You're building toward it.
Contractor Fast Lane is built for businesses doing $500K+ a year, so the growth engine has enough to really compound. You're not quite there yet, and that's completely okay.
We've got your details. As you grow, we'll send you the moves that get you there, and the moment you cross $500K, you'll be first in line.
See what breaks the ceiling →
Every rule change resets the pitch. Your position outlives every one of them.
Solar sells against a moving target. The homeowner credit ended with 2025, export rates keep getting rewritten, and every change resets the pitch. Solar marketing is what keeps surveys and installs on the board while the math underneath keeps moving.
We build the solar lead generation engine, run it for you, and hand you the keys. No resold forms four closers already worked. You own the machine, and the website itself is fully yours at month 6.
In 2015 I started Four28 Marketing with one goal: give local businesses an unfair advantage in their market.
Eleven years and 250+ businesses later, one pattern kept jumping out. Home services was the one place I could run the same playbook and watch it actually work. Not a slide in a quarterly review, real jobs on a real calendar. I’d rather move the needle for a small business than a Fortune 500 any day.
So we took everything we had built over a decade and pointed all of it at one thing.
The installs are clean. The pipeline is a fight.
All four got harder the year the incentive math changed. Every one of them sits upstream of your closers, where it can be built.
Canvassing costs climb, close rates fall
Door-knocking built the solar industry, but every season the math gets worse. Rep turnover, burnout, and a cost per install that creeps up while conversion slides.
Shared leads five closers already called
Bought solar leads are the most recycled in home services, resold five ways and aged before you see them. You pay $30 to $150 to be the sixth voicemail on a homeowner's phone.
Homeowners do not trust solar by default
Years of inflated savings pitches trained homeowners to assume the worst. They search your name before they answer, and if your reviews are thin, the deal is dead before hello.
Stop buying appointments, revenue stops
Solar has no repeat customers. If purchased solar appointments are your only pipeline, your revenue has a kill switch, and it is not in your hand.
Built for the installer who stayed.
You were here before the incentive rush and you are still here after it. You run real crews, you finish what you sell, and your reviews say so. The missing piece is a pipeline that keeps producing no matter what the rules do next.
What the owners actually say.
The same engine has scaled 250+ local service businesses across 25 industries, and high-ticket trades like solar are where owning your pipeline pays off most. Every review below is a real owner. See the full case studies on our results page.
“I've worked with plenty of agencies that promise the world and deliver a folder full of vanity metrics. Contractor Fast Lane is different. They feel like an extension of our team and take the time to understand our industry instead of forcing a one-size-fits-all template. Since partnering with them we have seen a significant increase in qualified leads and a real boost in ROI, and our cost per acquisition has dropped.”
We've used a number of marketing agencies over the years. Contractor Fast Lane has hands-down been our favorite to work with. We tell everyone that they need to hire them. They exponentially increased our revenue. They are phenomenal to work with!
I was with a different company for TWELVE years whom I trusted, only to find out he had not been performing yet was charging us anyway. We didn't have our log-ins, never got reports, and had no idea what we were missing.. until my wife found these guys. Daniel and the team have made my business shine. They are a God send.
My husband and I run a local business, and when it came time to grow we knew we needed experts. Contractor Fast Lane came highly recommended from a friend who raved about them. They are crazy good at taking complicated, nerdy stuff and making it make sense, and they were always communicating so I never once wondered what was going on. Their SEO work for our market has been a game changer, and we have seen a tangible increase in our lead volume.
It was clear they had done extensive research on our industry before we ever sat down. We spoke to other agencies, but there was a distinct difference. What really stood out was their proven track record getting clients top rankings on Google. We needed a site built the right way, optimized and built to convert, and that is exactly what they delivered. Honestly, it has been one of the best investments we have made for our business.
My lawn care company needed to fill our schedule fast, and Contractor Fast Lane was the solution. They identified the best times, places, and people to target to maximize the amount and quality of the jobs my money was paying for.
They are AHMAZING! They truly care, are ethical and transparent, and do what it takes to help their clients. When you hire this team you get what you pay for, and we RANK #1. HIRE THEM!
Working with this team has been an absolute pleasure from day one. Beyond the website, their strategic marketing support has played a major role in helping me grow my small business and connect with the right audience. They are creative, responsive, professional, and truly invested in your success.
I have some pretty big competitors that are double and triple my size, and I needed to compete with them. Contractor Fast Lane delivered exactly that. Their team is not only skilled but genuinely passionate about what they do.
Daniel and team helped take my small business to a level I never would have reached without them. They are always patient and happy to educate me. My customers love my new website and it is bringing in new business every week!
Contractor Fast Lane has been our go-to team. Daniel carries excellence in every area of the business, from development and service to integrity and design. Highly recommend. Five stars.
Daniel and his team did a terrific job learning about our company, understanding our competitive advantages, and building to our strengths. They continue to work with us to drive qualified customers to our door. I would definitely recommend them.
Excellent people to work with. Very professional, very knowledgeable, very reliable. We had some time constraints and they came through big time. We could not be any happier. An A+ company!
Their team is very helpful, knowledgeable, kind, and quick to respond to any need we have. They have greatly improved our website, our SEO, and our social media. We are thankful and blessed to have them!
They walked through each step carefully to make sure we got exactly what we wanted, and that we understood everything. Communication was great, especially around expectations and next steps. I am very thankful we got connected with them.
We could not be happier. We looked at several options and this team had, by far, the most positive approach, and their price was very competitive. Throughout the whole process they were thorough and more than accommodating for our needs.
Daniel and his team are awesome to work with. They get the modern marketing landscape and provide tailored solutions that really work. We are thankful for the partnership and highly recommend them.
We worked with Contractor Fast Lane on our new website and appreciated their flexibility and commitment to delivering a polished result. Their team was highly responsive, adjusting thoughtfully to our revisions while maintaining clear and professional communication. If you are looking for a company that listens, refines, and delivers work tailored to your needs, they are a great choice!
Stop renting solar leads.
Own the system that makes them.
Buying solar leads and appointments is renting. The day you stop paying, the pipeline goes dark and you start from zero. Owning your solar lead generation is an asset that compounds and stays yours.
Pay forever. Own nothing.
Every install costs the same or more than the last. Stop paying and the appointments vanish overnight.
Build once. Compound for years.
Your cost per install falls as the asset grows, and the website itself is fully yours at month 6.
Four systems.
One solar engine.
Most solar marketing leans on one channel and hopes. We connect four so they feed each other, and feed your crews a steady flow of booked solar installs, even when utility rates and net metering rules shuffle demand.
installs
Get found, earn the homeowner's trust, win the proposal, and follow up faster than any closer in town. That loop is what turns your solar company into the obvious choice in your market. See how the full engine works →
Nothing about selling solar holds still. Your pipeline can.
The credit is gone, export rates are being rewritten, and homeowners have been burned by people who knocked on their door. Your engine gets built for that market, not handed down from a trade where the phone rings on its own.
1Copy that keeps up with the rules
The homeowner credit ended with 2025 and export rates keep changing state by state. Every page, ad and follow-up script gets rewritten alongside them, so nobody on your team is quoting last year's math to this year's homeowner.
2Built for a homeowner who got burned
This trade has a trust problem it did not all earn, and the companies that folded mid-install made it worse. We build the proof that answers it before you say a word: review depth, real local jobs, named crews, permits pulled.
3Financing is the offer, not the panels
Cash, loan, lease and PPA are four different sales to four different buyers. Each one gets its own page, its own qualifying questions and its own follow-up, so a payment shopper never lands on a cash-buyer pitch and drops off.
4The utility bill is the buying trigger
Nobody wakes up wanting panels. They wake up to a bill. We build around rate hikes, the summer spike and what the local utility just filed, so you reach the homeowner in the week that number actually stings.
5Be the first quote, not the fourth
Buy a lead and three competitors bought the same homeowner. An owned engine reaches them before they start filling out comparison forms, so you set the number the others have to beat instead of shaving margin off theirs.
6Storage sold on math, not on blackouts
Batteries move on export rates and evening peak pricing now, so the pages and calculators we build talk in rate windows and self-consumption. Storage goes in front of the homeowner during design, because attach rate is decided there.
One installer per market. Is yours open?
One solar company per service area, and territories go in the order people ask. A 15-minute call settles whether yours is claimed and whether your volume fits the build.
Book a Discovery Call →We know solar. It shows.
One solar engine, six moving parts, all of them yours.
No more juggling five vendors who do not talk to each other. Every piece of your solar lead generation is built, connected, and run under one roof.
Solar SEO & Google Maps
We get your solar company ranking for the searches that matter, solar panel installation, solar companies near me, and solar cost questions across your service area, plus the Google map pack where the calls come from.
Google Local Services Ads
The Google Verified badge that puts your solar company at the very top of the results, pay-per-lead placement built for the homeowner who is ready to go solar right now.
Solar PPC & paid social
Solar advertising tuned to financing offers and utility-rate pain, Google Ads plus Facebook and Instagram campaigns aimed at the weeks your install crews have room.
A solar website built to convert
A fast, mobile-first solar website engineered to turn skeptical visitors into booked site surveys, with the trust signals, real reviews, and savings-focused calls to action homeowners need before they will talk to a solar company.
Review & reputation engine
Automated review requests that build a wall of five-star Google reviews, the antidote to solar scam fatigue and the biggest reason a homeowner picks your proposal over the two others on the kitchen table.
Speed-to-lead & CRM follow-up
Every solar lead gets an instant text and a spot on your calendar, then automated follow-up through the site survey, proposal, and financing decision, because the first company to call wins the appointment.
Built for installers who plan to still be here.
You run real install crews and want predictable, owned growth.
Contractor Fast Lane is built for established solar companies doing roughly $500K to $10M and up per year that have outgrown door-knocking and bought appointment lists. If you already have the crews and the reputation, we build the solar marketing engine that takes you to the next level, and lock your market so a competitor cannot buy the same system.
Residential solar installsHomeowners who searched, compared, and want a local installer they can trust.
Solar & roofing combo companiesReroof plus solar packages that raise the ticket on every single job.
Battery & storage upsellStorage, backup power, and EV charging attached to every proposal.
One solar company per marketWe work with a single solar company per service area. Yours locks when you start.
Your solar engine gets stronger every month it runs.
Policy resets the pitch every year or two. It never resets your position. The pages ranking in your county, the review history, the customer list you built under the old rules: all of it carries into the new ones. The early work is the work that keeps paying.
Venture money buys your county for two quarters, then leaves. The installers still standing in ten years owned their position before the money ever showed up.
Why we built this.
“I kept watching the same thing happen: a solar installer doing five-star work, running circles around the shop down the street, and still losing to them. Not because the other guy was better. Because he had a system bringing him customers, and they didn't.
So we built the system. Then we packaged the whole thing, done for you, for local service businesses ready to scale. We keep your calendar full, you run the jobs, and it is all in your name, right down to the website becoming yours at month 6.
No contracts, no lock-ins. We earn it every month. And we only take one company per market, so if yours is still open, I'd love to meet you.”
Your solar engine, running live.
A sample view of the system you would be running: appointments, pipeline, and the market you have locked, all in one place with nothing held hostage.
- Booked jobs land straight in your pipeline, not a shared marketplace.
- Every lead is exclusive to you and never resold to a competitor.
- The system compounds every month instead of resetting when you stop paying.
- Nothing held hostage: the website is fully yours at month 6, an asset on your books.
What solar owners actually ask us.
How much do solar leads cost?
How much should a solar company spend on marketing?
How do I get solar customers without door knocking?
What do we sell on now that the federal solar tax credit is gone?
Are the solar leads exclusive, or am I the fifth call?
How do I market solar batteries and storage?
Do you do commercial solar lead generation too?
What do I actually own, and what happens if we part ways?
Keep reading.
Straight talk on growing a home service business, from the same team that builds and runs the engine. No fluff, just what actually moves the needle.
Own the pipeline, not the lead bill.
A quick 15-minute discovery call. Just your goals, your questions, and whether your area is still open.
Book a Discovery Call →