Restoration marketing that makes you the first call after water and fire.
We build the restoration lead generation engine that turns your market's water, fire, and mold emergencies into direct jobs at your rates, run it for you, and hand you the keys. No more waiting on TPA assignments and referral favors.
Book your discovery call.
Start with your email and we'll hold your spot. It takes about 30 seconds.
A few details about your business.
So we can study your market before the call and make it worth your time.
You're building toward it.
Contractor Fast Lane is built for businesses doing $500K+ a year, so the growth engine has enough to really compound. You're not quite there yet, and that's completely okay.
We've got your details. As you grow, we'll send you the moves that get you there, and the moment you cross $500K, you'll be first in line.
See what breaks the ceiling →
Nobody shops for a restoration company. They call whoever picks up first.
A supply line lets go at 2 a.m. and the homeowner starts working down a search results page until a human answers. That is the whole competition. Restoration marketing decides whether your number sits at the top of that page or four names under a franchise.
We build the restoration lead generation engine that puts you in front of the loss, answers around the clock, and carries the file from the extraction through the rebuild. We run it for you, then hand you the keys.
In 2015 I started Four28 Marketing with one goal: give local businesses an unfair advantage in their market.
Eleven years and 250+ businesses later, one pattern kept jumping out. Home services was the one place I could run the same playbook and watch it actually work. Not a slide in a quarterly review, real jobs on a real calendar. I’d rather move the needle for a small business than a Fortune 500 any day.
So we took everything we had built over a decade and pointed all of it at one thing.
Best crew in town. Third name on their list.
Not a crew problem. Not a certification problem. It comes down to who gets reached first, and who the referral bench remembers.
TPA volume that owns your customer
Program work keeps the trucks moving, but the TPA owns the relationship, audits every line item, and sets the rate. You are running their jobs, on their terms, building their book instead of yours.
Franchises everywhere the homeowner looks
Search any loss type in your market and the national franchise chains blanket the ads, the map pack, and page one. Their budget is national. Your edge has to be a machine built to win locally.
The first company reached wins the loss
A homeowner standing in two inches of water hires whoever they reach first, not whoever is best. If you are not the first result and the first answer, the mitigation job and the rebuild behind it are already gone.
Storm-driven feast and famine
A CAT event buries you in work for a month, then the pipeline dries up with the weather. Chasing storms across three states is not a growth plan. A steady flow of local losses is.
You show up at 2 a.m. Now get called first.
You have the trucks, the equipment, the certifications and techs who will roll out at midnight. What you do not have is a phone that rings before the franchise's does, and a name the homeowner already knows when the ceiling comes down.
What the owners actually say.
The same engine has scaled 250+ local service businesses across 25 industries, and no trade rewards speed and search visibility like restoration. Every review below is a real owner. See the full case studies on our results page.
“I've worked with plenty of agencies that promise the world and deliver a folder full of vanity metrics. Contractor Fast Lane is different. They feel like an extension of our team and take the time to understand our industry instead of forcing a one-size-fits-all template. Since partnering with them we have seen a significant increase in qualified leads and a real boost in ROI, and our cost per acquisition has dropped.”
We've used a number of marketing agencies over the years. Contractor Fast Lane has hands-down been our favorite to work with. We tell everyone that they need to hire them. They exponentially increased our revenue. They are phenomenal to work with!
I was with a different company for TWELVE years whom I trusted, only to find out he had not been performing yet was charging us anyway. We didn't have our log-ins, never got reports, and had no idea what we were missing.. until my wife found these guys. Daniel and the team have made my business shine. They are a God send.
My husband and I run a local business, and when it came time to grow we knew we needed experts. Contractor Fast Lane came highly recommended from a friend who raved about them. They are crazy good at taking complicated, nerdy stuff and making it make sense, and they were always communicating so I never once wondered what was going on. Their SEO work for our market has been a game changer, and we have seen a tangible increase in our lead volume.
It was clear they had done extensive research on our industry before we ever sat down. We spoke to other agencies, but there was a distinct difference. What really stood out was their proven track record getting clients top rankings on Google. We needed a site built the right way, optimized and built to convert, and that is exactly what they delivered. Honestly, it has been one of the best investments we have made for our business.
My lawn care company needed to fill our schedule fast, and Contractor Fast Lane was the solution. They identified the best times, places, and people to target to maximize the amount and quality of the jobs my money was paying for.
They are AHMAZING! They truly care, are ethical and transparent, and do what it takes to help their clients. When you hire this team you get what you pay for, and we RANK #1. HIRE THEM!
Working with this team has been an absolute pleasure from day one. Beyond the website, their strategic marketing support has played a major role in helping me grow my small business and connect with the right audience. They are creative, responsive, professional, and truly invested in your success.
I have some pretty big competitors that are double and triple my size, and I needed to compete with them. Contractor Fast Lane delivered exactly that. Their team is not only skilled but genuinely passionate about what they do.
Daniel and team helped take my small business to a level I never would have reached without them. They are always patient and happy to educate me. My customers love my new website and it is bringing in new business every week!
Contractor Fast Lane has been our go-to team. Daniel carries excellence in every area of the business, from development and service to integrity and design. Highly recommend. Five stars.
Daniel and his team did a terrific job learning about our company, understanding our competitive advantages, and building to our strengths. They continue to work with us to drive qualified customers to our door. I would definitely recommend them.
Excellent people to work with. Very professional, very knowledgeable, very reliable. We had some time constraints and they came through big time. We could not be any happier. An A+ company!
Their team is very helpful, knowledgeable, kind, and quick to respond to any need we have. They have greatly improved our website, our SEO, and our social media. We are thankful and blessed to have them!
They walked through each step carefully to make sure we got exactly what we wanted, and that we understood everything. Communication was great, especially around expectations and next steps. I am very thankful we got connected with them.
We could not be happier. We looked at several options and this team had, by far, the most positive approach, and their price was very competitive. Throughout the whole process they were thorough and more than accommodating for our needs.
Daniel and his team are awesome to work with. They get the modern marketing landscape and provide tailored solutions that really work. We are thankful for the partnership and highly recommend them.
We worked with Contractor Fast Lane on our new website and appreciated their flexibility and commitment to delivering a polished result. Their team was highly responsive, adjusting thoughtfully to our revisions while maintaining clear and professional communication. If you are looking for a company that listens, refines, and delivers work tailored to your needs, they are a great choice!
Stop renting water damage leads.
Own the system that makes them.
Bought leads and program work are renting. The marketplace resells the same loss, the TPA can cut your volume tomorrow, and the day you stop paying it all disappears. Owning your restoration lead generation is an asset that compounds and stays yours.
Pay forever. Own nothing.
Every shared lead, referral fee, and program rate cut costs you margin. Stop paying and the emergency calls vanish overnight.
Build once. Compound for years.
Your cost per job falls as the asset grows, and the website itself is fully yours at month 6.
Four systems.
One restoration engine.
Most restoration marketing leans on one channel and hopes. We connect four so they feed each other, and feed your crews a steady flow of booked water, fire, and mold jobs.
jobs
Get found the moment the loss happens, own the searches that follow, answer before anyone else, and turn the call into a booked job. That loop is what makes your restoration company the first call in your market. See how the full engine works →
Restoration is not sold. It gets answered, or it gets lost.
A homeowner standing in six inches of water is not comparing bids or reading your about page. They are working down a list. Every piece of your engine exists to put you at the top of it and get a person on the line.
1The 2 a.m. call is the whole business
Most losses happen when the office is dark, and most competitors send those calls to voicemail. Your line gets answered every hour of every day, so the caller stops scrolling instead of moving to the next name on the page.
2Mitigation opens the file. The rebuild pays.
A dry-out is a few thousand dollars. The reconstruction behind it is often several times that, and it usually walks to somebody else. The engine is built to hold the whole loss, not just the extraction that started it.
3Four loss types, four different searches
Water is panic at midnight. Mold is a week of reading before anyone calls. Fire is a displaced family with an adjuster already involved. Sewage needs discretion. Each gets its own pages, ads and intake, because none of them buy alike.
4Your referral bench, worked like a channel
Plumbers, adjusters, agents and property managers send the losses that never hit a search bar. We build the pages, the follow-up and the pre-loss agreements that keep your name on their phone instead of whoever dropped by last Tuesday.
5You cannot outspend 2,400 franchises
Servpro alone has more than 2,400 locations, and the other networks are buying the same national recall. Nobody wins that with budget. You win it inside your own zip codes: the map pack, the review wall, and streets people recognize.
6An asset, not another lead invoice
You already float labor and equipment for months waiting on a carrier check. A lead bill that reprices every year is the last thing your cash flow needs. The engine runs in your name, and the website itself is fully yours at month 6.
Find out if your market is taken.
One restoration company per service area, locked the day they start. Fifteen minutes on the phone tells you whether yours is open and whether we are a fit.
Book a Discovery Call →We know restoration. It shows.
Everything that makes you the first call, running under one roof and one login.
No more juggling five vendors who do not talk to each other. Every piece of your restoration lead generation is built, connected, and run under one roof.
Restoration SEO & Google Maps
We get your restoration company ranking for the searches that matter, water damage restoration near me, flood cleanup, and mold remediation across your service area, plus the Google map pack where the emergency calls come from.
Google Local Services Ads
The Google Verified badge that puts your restoration company at the very top of the results, pay-per-lead placement built for the homeowner who needs mitigation started within the hour.
Restoration PPC & paid social
Always-on Google Ads plus Facebook and Instagram campaigns tuned to water, fire, and mold emergencies, so you are in front of every loss in your market around the clock, not just the ones a storm sends.
A restoration website built to convert
A fast, mobile-first restoration website engineered for a homeowner in crisis, 24/7 click-to-call, insurance-claim guidance, and the trust signals that make a panicked family pick you over a franchise.
Review & reputation engine
Automated review requests that build a wall of five-star Google reviews, the proof a stressed homeowner scans in seconds before deciding who to let into their flooded home.
Speed-to-lead & CRM follow-up
Every water damage lead gets an instant text and a call in seconds, because minutes decide who gets the mitigation job. Automated follow-up keeps every estimate, adjuster conversation, and rebuild on track.
For the crew that already drives at midnight.
You run real crews and want direct, owned growth.
Contractor Fast Lane is built for established restoration companies doing roughly $500K to $10M and up per year that are done depending on TPA programs, plumber referrals, and storm luck. If you already have the trucks, the techs, and the certifications, we build the restoration marketing engine that grows the direct side of your book, and lock your market so a competitor cannot buy the same system.
Water mitigation & flood responseEmergency extractions and dry-outs that call you first, at your rates.
Fire & smoke restorationBigger losses, longer timelines, and the rebuild revenue that follows.
Mold remediationScheduled, higher-margin mold remediation leads that smooth out the emergency swings.
One restoration company per marketWe work with a single restoration company per service area. Yours locks when you start.
Your restoration engine gets stronger every month it runs.
Every loss you handle well leaves something behind. A review. A plumber who now has your number. A property manager who stops shopping. None of that comes out of the house with the air movers. Three years in, the market simply knows who to call.
Bought leads dry out faster than a crawlspace. The companies still getting the first call in ten years built a name their market reaches for on reflex.
Why we built this.
“I kept watching the same thing happen: a restoration company doing five-star work, running circles around the shop down the street, and still losing to them. Not because the other guy was better. Because he had a system bringing him customers, and they didn't.
So we built the system. Then we packaged the whole thing, done for you, for local service businesses ready to scale. We keep your calendar full, you run the jobs, and it is all in your name, right down to the website becoming yours at month 6.
No contracts, no lock-ins. We earn it every month. And we only take one company per market, so if yours is still open, I'd love to meet you.”
Your restoration engine, running live.
A sample view of the system you would be running: appointments, pipeline, and the market you have locked, all in one place with nothing held hostage.
- Booked jobs land straight in your pipeline, not a shared marketplace.
- Every lead is exclusive to you and never resold to a competitor.
- The system compounds every month instead of resetting when you stop paying.
- Nothing held hostage: the website is fully yours at month 6, an asset on your books.
The questions that come up on every call.
How much do water damage restoration leads cost?
How much should a restoration company spend on marketing?
How do I get more restoration jobs without depending on TPA programs?
How do we compete with Servpro and the national franchises?
Will this bring in fire and mold jobs, or just water damage?
What happens to the calls that come in at 2 a.m.?
Do you generate commercial restoration work or only residential?
If we ever stop working together, what do I keep?
Keep reading.
Straight talk on growing a home service business, from the same team that builds and runs the engine. No fluff, just what actually moves the needle.
Ready to be the first call in your market?
A quick 15-minute discovery call. Just your goals, your questions, and whether your area is still open.
Book a Discovery Call →