Pest control marketing that fills your routes with recurring customers.
We build the pest control lead generation engine that turns your market into a steady stream of new recurring starts, residential plans, termite jobs, and commercial accounts, run it for you, and hand you the keys. No more shared leads resold to your competitors.
Book your discovery call.
Start with your email and we'll hold your spot. It takes about 30 seconds.
A few details about your business.
So we can study your market before the call and make it worth your time.
You're building toward it.
Contractor Fast Lane is built for businesses doing $500K+ a year, so the growth engine has enough to really compound. You're not quite there yet, and that's completely okay.
We've got your details. As you grow, we'll send you the moves that get you there, and the moment you cross $500K, you'll be first in line.
See what breaks the ceiling →
Nobody shops for an exterminator. They panic and call the first name they see.
Pest control demand does not schedule itself. Someone sees a roach at 11pm, a swarm comes off the wall in April, and whoever is easiest to find gets the call. Pest control marketing decides whether that call becomes one invoice or an account that bills for years.
So we build the engine that catches those calls, run it while your techs run service, and sign it over to you. Nothing shared, nothing resold, no vendor holding your logins. Every account it signs goes on your books, in your name.
In 2015 I started Four28 Marketing with one goal: give local businesses an unfair advantage in their market.
Eleven years and 250+ businesses later, one pattern kept jumping out. Home services was the one place I could run the same playbook and watch it actually work. Not a slide in a quarterly review, real jobs on a real calendar. I’d rather move the needle for a small business than a Fortune 500 any day.
So we took everything we had built over a decade and pointed all of it at one thing.
You solve the problem. Then they disappear.
You are not losing on treatment quality. You are losing on who gets found at 11pm, and who keeps the account after the bugs are gone.
One-time jobs instead of recurring starts
A wasp nest or a one-off spray pays once. This business runs on quarterly plans, and when your marketing only attracts one-and-done callers, revenue resets to zero every single month.
Shared leads resold to your competitors
You pay $15 to $60 for a pest control lead, then find out it was sold to four other companies. Everyone dials the same homeowner, win rates crater, and your cost per new start climbs every quarter.
National brands buying the whole first page
The big chains blanket every market with budgets an independent cannot match. When a homeowner searches for pest control, the same national names show up first, and the calls follow the rankings.
Routes too thin to be profitable
The calls you do get are scattered across three towns, so your techs spend the day driving instead of servicing. Route density decides pest control margins, and random leads never cluster.
Built for the operator the nationals keep outspending.
You run techs and trucks, and you know what an account is worth over five years. Hiring another knock crew is not the answer and you know it. What you want is steady demand handled by a system that keeps producing and ends up in your name.
The proof is a
pest control company.
Every number on this page is real, and the flagship case is your trade: a pest control company in Tulsa, OK that grew its sales 340% in under two years, went from 2 crews to 6, and now holds the #1 spot in its market. The same engine has scaled 250+ local service businesses across 25 industries. See the full case studies on our results page.
“I've worked with plenty of agencies that promise the world and deliver a folder full of vanity metrics. Contractor Fast Lane is different. They feel like an extension of our team and take the time to understand our industry instead of forcing a one-size-fits-all template. Since partnering with them we have seen a significant increase in qualified leads and a real boost in ROI, and our cost per acquisition has dropped.”
We've used a number of marketing agencies over the years. Contractor Fast Lane has hands-down been our favorite to work with. We tell everyone that they need to hire them. They exponentially increased our revenue. They are phenomenal to work with!
I was with a different company for TWELVE years whom I trusted, only to find out he had not been performing yet was charging us anyway. We didn't have our log-ins, never got reports, and had no idea what we were missing.. until my wife found these guys. Daniel and the team have made my business shine. They are a God send.
My husband and I run a local business, and when it came time to grow we knew we needed experts. Contractor Fast Lane came highly recommended from a friend who raved about them. They are crazy good at taking complicated, nerdy stuff and making it make sense, and they were always communicating so I never once wondered what was going on. Their SEO work for our market has been a game changer, and we have seen a tangible increase in our lead volume.
It was clear they had done extensive research on our industry before we ever sat down. We spoke to other agencies, but there was a distinct difference. What really stood out was their proven track record getting clients top rankings on Google. We needed a site built the right way, optimized and built to convert, and that is exactly what they delivered. Honestly, it has been one of the best investments we have made for our business.
My lawn care company needed to fill our schedule fast, and Contractor Fast Lane was the solution. They identified the best times, places, and people to target to maximize the amount and quality of the jobs my money was paying for.
They are AHMAZING! They truly care, are ethical and transparent, and do what it takes to help their clients. When you hire this team you get what you pay for, and we RANK #1. HIRE THEM!
Working with this team has been an absolute pleasure from day one. Beyond the website, their strategic marketing support has played a major role in helping me grow my small business and connect with the right audience. They are creative, responsive, professional, and truly invested in your success.
I have some pretty big competitors that are double and triple my size, and I needed to compete with them. Contractor Fast Lane delivered exactly that. Their team is not only skilled but genuinely passionate about what they do.
Daniel and team helped take my small business to a level I never would have reached without them. They are always patient and happy to educate me. My customers love my new website and it is bringing in new business every week!
Contractor Fast Lane has been our go-to team. Daniel carries excellence in every area of the business, from development and service to integrity and design. Highly recommend. Five stars.
Daniel and his team did a terrific job learning about our company, understanding our competitive advantages, and building to our strengths. They continue to work with us to drive qualified customers to our door. I would definitely recommend them.
Excellent people to work with. Very professional, very knowledgeable, very reliable. We had some time constraints and they came through big time. We could not be any happier. An A+ company!
Their team is very helpful, knowledgeable, kind, and quick to respond to any need we have. They have greatly improved our website, our SEO, and our social media. We are thankful and blessed to have them!
They walked through each step carefully to make sure we got exactly what we wanted, and that we understood everything. Communication was great, especially around expectations and next steps. I am very thankful we got connected with them.
We could not be happier. We looked at several options and this team had, by far, the most positive approach, and their price was very competitive. Throughout the whole process they were thorough and more than accommodating for our needs.
Daniel and his team are awesome to work with. They get the modern marketing landscape and provide tailored solutions that really work. We are thankful for the partnership and highly recommend them.
We worked with Contractor Fast Lane on our new website and appreciated their flexibility and commitment to delivering a polished result. Their team was highly responsive, adjusting thoughtfully to our revisions while maintaining clear and professional communication. If you are looking for a company that listens, refines, and delivers work tailored to your needs, they are a great choice!
Stop renting pest control leads.
Own the system that makes them.
Buying pest control leads is renting. The day you stop paying, it all disappears and you start from zero. Owning your pest control lead generation is an asset that compounds and stays yours.
Pay forever. Own nothing.
Every new start costs the same or more than the last. Stop paying and the leads vanish overnight.
Build once. Compound for years.
Your cost per new start falls as the asset grows, and the website itself is fully yours at month 6.
Four systems.
One pest control engine.
Most pest control marketing leans on one channel and hopes. We connect four so they feed each other, and feed your routes a steady flow of new recurring starts.
starts
Get found the moment ants show up in the kitchen, own the searches your market runs every day, turn the call into a quarterly plan, and answer faster than any competitor. That loop is what turns your pest control company into the obvious choice in your market. See how the full engine works →
Pest control gets bought in a panic. It gets paid for in quarters.
The call comes at the worst moment of someone's week. Everything below is built around that moment: get found in the panic, turn it into a plan, and keep the plan on the books for years.
1Found at 11pm, not at 11am
Pest demand does not keep office hours. A wasp nest at dusk, roaches after the kids are in bed, a swarm on a Sunday. Your listing, your ads and your intake have to be standing there the minute someone decides they cannot live with it.
2The panic call has to become a plan
An emergency treatment is one invoice. A quarterly plan is an annuity. Your pricing, your call script and your booking flow are built to lead with the plan, so the roach call lands on the service schedule instead of on a receipt.
3Termite and bed bugs sell on inspection
Both get researched before anyone picks up the phone, both are inspection-led, and both are worth several times a general pest visit. They get their own pages, their own ad groups, and an intake that books an inspection, not a spray.
4Commercial buys on compliance, not fear
A restaurant manager is buying an inspection that passes and a logbook that survives an audit. Different searches, longer decision, a buyer who wants documentation. We run that lane separately so it never gets served a homeowner's ad.
5Beating a brand you cannot outbid
The nationals own the broad head terms and the door-to-door armies. They are thin on city and neighborhood searches, soft in the map pack outside the metro core, and slow on review recency. That is the ground we take.
6The book stays in your name
Your customer list, service history, reviews and ad accounts are yours from day one, and the website itself is fully yours at month 6. When an acquirer prices a pest control company, the recurring book is what they are actually buying.
One market, one operator. Is yours claimed?
We take one pest control company per service area. A 15-minute call is enough to tell you whether yours is spoken for, and what the fit looks like if it is not.
Book a Discovery Call →We know pest control. It shows.
Everything that turns a panic call into an account. All in your name.
No more juggling five vendors who do not talk to each other. Every piece of your pest control lead generation is built, connected, and run under one roof.
Pest control SEO & Google Maps
We get your company ranking for the searches that matter, pest control near me, exterminator, and termite inspection across your service area, plus the Google map pack where the calls come from.
Google Local Services Ads
The Google Verified badge that puts your pest control company at the very top of the results, pay-per-lead placement built for the homeowner who found droppings in the pantry and wants someone out today.
Pest control PPC & paid social
Google Ads plus Facebook and Instagram campaigns tuned to the season, termite swarms in spring, mosquitoes all summer, rodents when it turns cold, so you can push demand exactly when each service line peaks.
A pest control website built to convert
A fast, mobile-first pest control website engineered to turn visitors into booked service, with instant quotes and online booking built to sell recurring plans, not just one-time visits.
Review & reputation engine
Automated review requests that build a wall of five-star Google reviews, the single biggest reason a homeowner picks the local company over the national brand sitting above you on the page.
Speed-to-lead & CRM follow-up
Every pest control lead gets an instant text and a spot on your schedule, then automated follow-up until they start service, because the family finding roaches at midnight calls down the list until someone answers.
Past knocking doors. Ready to grow the book.
You run real routes and want predictable, owned growth.
Contractor Fast Lane is built for established pest control companies doing roughly $500K to $10M and up per year that have outgrown door knocking and referrals. If you already have the techs and the trucks, we build the pest control marketing engine that takes you to the next level, and lock your market so a competitor cannot buy the same system.
General pest & termiteQuarterly plans plus the high-ticket termite work that anchors the book.
Mosquito & seasonal programsSummer services that thicken existing routes and smooth the seasonal swings.
Commercial accountsRestaurants, warehouses, and property managers on contracts that renew every year.
One pest control company per marketWe work with a single pest control company per service area. Yours locks when you start.
Your pest control engine gets stronger every month it runs.
A plan sold off a midnight roach call is still billing four years later, and the review it leaves behind brings in the neighbor. Your engine compounds the same way. Rankings and reputation carry forward, so each year of the book gets built on top of the last, not in place of it.
A summer knock crew fills the book fast, then churns it. What we build signs accounts in February too, and the ones it signs stay on your books.
Why we built this.
“I kept watching the same thing happen: a pest control company doing five-star work, running circles around the shop down the street, and still losing to them. Not because the other guy was better. Because he had a system bringing him customers, and they didn't.
So we built the system. Then we packaged the whole thing, done for you, for local service businesses ready to scale. We keep your calendar full, you run the jobs, and it is all in your name, right down to the website becoming yours at month 6.
No contracts, no lock-ins. We earn it every month. And we only take one company per market, so if yours is still open, I'd love to meet you.”
Your pest control engine, running live.
A sample view of the system you would be running: appointments, pipeline, and the market you have locked, all in one place with nothing held hostage.
- Booked jobs land straight in your pipeline, not a shared marketplace.
- Every lead is exclusive to you and never resold to a competitor.
- The system compounds every month instead of resetting when you stop paying.
- Nothing held hostage: the website is fully yours at month 6, an asset on your books.
Straight answers for pest control owners.
How much do pest control leads cost?
How much should a pest control company spend on marketing?
How do I get customers on recurring plans instead of one-off jobs?
Can I grow a pest control company without a door-to-door sales team?
How do I compete with Terminix, Orkin and the national brands?
How do I get more termite and bed bug jobs?
How do I land commercial pest control accounts?
What do I actually own, and what if we part ways?
Keep reading.
Straight talk on growing a home service business, from the same team that builds and runs the engine. No fluff, just what actually moves the needle.
Ready to stop knocking and start owning?
A quick 15-minute discovery call. Just your goals, your questions, and whether your area is still open.
Book a Discovery Call →