Irrigation marketing that books installs, repairs, and seasonal service.
We build the irrigation lead generation engine that books new sprinkler systems, fills the schedule with repairs, and turns every install into recurring spring startups and winter blowouts, run it for you, and hand you the keys. No more renting shared leads.
Book your discovery call.
Start with your email and we'll hold your spot. It takes about 30 seconds.
A few details about your business.
So we can study your market before the call and make it worth your time.
You're building toward it.
Contractor Fast Lane is built for businesses doing $500K+ a year, so the growth engine has enough to really compound. You're not quite there yet, and that's completely okay.
We've got your details. As you grow, we'll send you the moves that get you there, and the moment you cross $500K, you'll be first in line.
See what breaks the ceiling →
Six weeks in spring, six in fall. Both should be booked before they start.
Your whole year gets decided in about twelve weeks: six in spring when every startup and repair call lands at once, six in fall before the first freeze. Irrigation marketing decides how many of those weeks are booked before they arrive.
Contractor Fast Lane builds that engine, runs it for you, and puts it in your name. No marketplace leads three other shops already bought. The work it books does not end at the invoice, it lands on next year's startup list.
In 2015 I started Four28 Marketing with one goal: give local businesses an unfair advantage in their market.
Eleven years and 250+ businesses later, one pattern kept jumping out. Home services was the one place I could run the same playbook and watch it actually work. Not a slide in a quarterly review, real jobs on a real calendar. I’d rather move the needle for a small business than a Fortune 500 any day.
So we took everything we had built over a decade and pointed all of it at one thing.
Booked solid in April. Chasing work by July.
If this is your year, two frantic spikes and a long flat stretch between them, the fix is not more hustle. It is a better system.
Slammed in spring, quiet by midsummer
Startups and installs bury you in April and May, then the phones cool off once lawns are green. You staff up for the rush, then scramble to keep techs busy through the back half of the season.
Shared leads sold to other contractors
You pay for an irrigation lead, then race two or three other contractors to the same homeowner. You win maybe one in four, and the margin gets bid away before you ever load the truck.
Invisible when the system breaks
A broken head, a zone that will not fire, a homeowner ready for a whole new system. If you are not on page one and in the map pack when they search, that job goes to whoever is.
Calls missed while techs run jobs
An irrigation lead that waits a day calls the next contractor. When your techs are in a trench and nobody answers, the fastest company to respond wins the install, not the best one.
You are not short on skill. You are short on July.
You run techs and you do clean work. April buries you and July does not. What you want now is an engine that fills both ends of the season, turns repair calls into service agreements, and ends up in your name.
What the owners actually say.
The same engine has scaled 250+ local service businesses across 25 industries, and irrigation is a trade we know cold. Every review below is a real owner. See the full case studies on our results page.
“I've worked with plenty of agencies that promise the world and deliver a folder full of vanity metrics. Contractor Fast Lane is different. They feel like an extension of our team and take the time to understand our industry instead of forcing a one-size-fits-all template. Since partnering with them we have seen a significant increase in qualified leads and a real boost in ROI, and our cost per acquisition has dropped.”
We've used a number of marketing agencies over the years. Contractor Fast Lane has hands-down been our favorite to work with. We tell everyone that they need to hire them. They exponentially increased our revenue. They are phenomenal to work with!
I was with a different company for TWELVE years whom I trusted, only to find out he had not been performing yet was charging us anyway. We didn't have our log-ins, never got reports, and had no idea what we were missing.. until my wife found these guys. Daniel and the team have made my business shine. They are a God send.
My husband and I run a local business, and when it came time to grow we knew we needed experts. Contractor Fast Lane came highly recommended from a friend who raved about them. They are crazy good at taking complicated, nerdy stuff and making it make sense, and they were always communicating so I never once wondered what was going on. Their SEO work for our market has been a game changer, and we have seen a tangible increase in our lead volume.
It was clear they had done extensive research on our industry before we ever sat down. We spoke to other agencies, but there was a distinct difference. What really stood out was their proven track record getting clients top rankings on Google. We needed a site built the right way, optimized and built to convert, and that is exactly what they delivered. Honestly, it has been one of the best investments we have made for our business.
My lawn care company needed to fill our schedule fast, and Contractor Fast Lane was the solution. They identified the best times, places, and people to target to maximize the amount and quality of the jobs my money was paying for.
They are AHMAZING! They truly care, are ethical and transparent, and do what it takes to help their clients. When you hire this team you get what you pay for, and we RANK #1. HIRE THEM!
Working with this team has been an absolute pleasure from day one. Beyond the website, their strategic marketing support has played a major role in helping me grow my small business and connect with the right audience. They are creative, responsive, professional, and truly invested in your success.
I have some pretty big competitors that are double and triple my size, and I needed to compete with them. Contractor Fast Lane delivered exactly that. Their team is not only skilled but genuinely passionate about what they do.
Daniel and team helped take my small business to a level I never would have reached without them. They are always patient and happy to educate me. My customers love my new website and it is bringing in new business every week!
Contractor Fast Lane has been our go-to team. Daniel carries excellence in every area of the business, from development and service to integrity and design. Highly recommend. Five stars.
Daniel and his team did a terrific job learning about our company, understanding our competitive advantages, and building to our strengths. They continue to work with us to drive qualified customers to our door. I would definitely recommend them.
Excellent people to work with. Very professional, very knowledgeable, very reliable. We had some time constraints and they came through big time. We could not be any happier. An A+ company!
Their team is very helpful, knowledgeable, kind, and quick to respond to any need we have. They have greatly improved our website, our SEO, and our social media. We are thankful and blessed to have them!
They walked through each step carefully to make sure we got exactly what we wanted, and that we understood everything. Communication was great, especially around expectations and next steps. I am very thankful we got connected with them.
We could not be happier. We looked at several options and this team had, by far, the most positive approach, and their price was very competitive. Throughout the whole process they were thorough and more than accommodating for our needs.
Daniel and his team are awesome to work with. They get the modern marketing landscape and provide tailored solutions that really work. We are thankful for the partnership and highly recommend them.
We worked with Contractor Fast Lane on our new website and appreciated their flexibility and commitment to delivering a polished result. Their team was highly responsive, adjusting thoughtfully to our revisions while maintaining clear and professional communication. If you are looking for a company that listens, refines, and delivers work tailored to your needs, they are a great choice!
Stop renting irrigation leads.
Own the system that makes them.
Buying irrigation leads is renting. The day you stop paying, the calls stop. Owning your irrigation lead generation is an asset that compounds every time an install becomes years of startups and blowouts, and stays yours.
Pay forever. Own nothing.
Every job costs the same or more than the last, and the leads vanish overnight the day you stop paying.
Build once. Compound for years.
Your cost per booked job falls as the asset grows, and the website itself is fully yours at month 6.
Four systems.
One irrigation engine.
Most irrigation marketing leans on one channel and hopes. We connect four so they feed each other, and feed your techs a steady flow of installs, repairs, and seasonal service jobs.
jobs
Get found, win the install, then let spring startups, winter blowouts, backflow tests, and repairs ride on top for years. That loop is what turns your irrigation company into the obvious choice in your market. See how the full engine works →
Twelve weeks bring the demand. The rest of the year you build it.
Two spikes bring the phone calls. The months between them get paid for by customers you already have, and by the quotes you line up while everyone else waits for April. Here is what your engine does in each stretch.
1Book the spring rush before it starts
Startup demand shows up the first warm week and it is gone in six. We run the reminders and campaigns through late winter, so April is a schedule you work through instead of a phone nobody can pick up.
2One repair call, years of service work
A homeowner calling about a dead zone is worth far more than that ticket. We build the follow-up that turns the repair into an agreement, so the same address lands on your startup list and your blowout list every year after.
3Blowout season is a deadline, not a season
The first hard freeze does not negotiate. Fall demand piles into a couple of weeks, and the shop that already has the list wins it. We fill that list from your existing customers first, then open what is left to new demand.
4Backflow certification is a moat
Plenty of outfits will swap a head. Far fewer are certified to test and certify a backflow assembly, and in most states that is a licensing question, not a preference. We put that in front of the people searching for it.
5Sell installs while the phone is quiet
The flat stretch is when you actually have the crew hours for a full install. We time the bigger asks to it: new systems, smart controller upgrades, and drip conversions for customers watching their bill and their town's restrictions.
6The customer list is the asset
Every zone count and controller model sits on a customer list that is yours, along with your site, ad accounts, ranked pages, and reviews. Your data and customers are yours from day one, and the website is fully yours at month 6.
Is your service area still available?
We only run one irrigation company in a service area. Book the 15-minute call and we will tell you whether the market you want is still open.
Book a Discovery Call →We know irrigation. It shows.
Everything that keeps the schedule full, in one system you own.
No more juggling five vendors who do not talk to each other. Every piece of your irrigation lead generation is built, connected, and run under one roof.
Irrigation SEO & Google Maps
We get your irrigation company ranking for the searches that matter, sprinkler system installation, sprinkler repair, and irrigation near me across your service area, plus the Google map pack where the calls come from.
Google Local Services Ads
The Google Verified badge that puts your irrigation company at the very top of the results, pay-per-lead placement built for the homeowner who needs a sprinkler repair or a new system right now.
Irrigation PPC & paid social
Irrigation Google Ads and Facebook and Instagram campaigns tuned to spring startup season, install demand, and fall winterization pushes, so you can turn demand up the moment your schedule has room.
An irrigation website built to convert
A fast, mobile-first irrigation website engineered to turn visitors into booked jobs, with system and smart controller galleries, service-agreement signups, and quote requests that presell the install.
Review & reputation engine
Automated review requests that build a wall of five-star Google reviews, the first thing a homeowner checks before trusting a contractor to dig up the yard and put in a system.
Speed-to-lead & CRM follow-up
Every irrigation lead gets an instant text and a spot on your schedule, then automated follow-up until they book, so no job ever slips away in a voicemail while your techs are out on a startup.
Built for the irrigation shop that runs techs.
You run real crews and a real service book, and you want predictable, owned growth.
Contractor Fast Lane is built for established irrigation contractors doing roughly $500K to $10M and up per year that have outgrown word-of-mouth and referrals. If you already run crews installing and servicing sprinkler systems, we build the irrigation marketing engine that takes you to the next level, and lock your market so a competitor cannot buy the same system. Month to month, no contracts, and the website itself is fully yours at month 6.
New sprinkler system installsThe higher-ticket installs that anchor the schedule and seed years of recurring service.
Repairs, backflow & smart controllersThe steady stream of repair calls, backflow tests, and controller upgrades that fill the gaps between installs.
Startups, blowouts & service agreementsRecurring spring startups and winter blowouts that pay you twice a year on every system you own.
One irrigation company per marketWe work with a single irrigation company per service area. Yours locks when you start.
Your irrigation engine gets stronger every month it runs.
A system you put in this spring is a customer you can bill every spring and every fall after it. The engine behind it works the same way. The pages, reviews, and service list you build this year are still working next season, so you start each spring on top of the last one.
Anyone can rent calls for six weeks in April. The shops still busy in July built a customer list and a reputation instead. That is the version we build.
Why we built this.
“I kept watching the same thing happen: an irrigation company doing five-star work, running circles around the shop down the street, and still losing to them. Not because the other guy was better. Because he had a system bringing him customers, and they didn't.
So we built the system. Then we packaged the whole thing, done for you, for local service businesses ready to scale. We keep your calendar full, you run the jobs, and it is all in your name, right down to the website becoming yours at month 6.
No contracts, no lock-ins. We earn it every month. And we only take one company per market, so if yours is still open, I'd love to meet you.”
Your irrigation engine, running live.
A sample view of the system you would be running: appointments, pipeline, and the market you have locked, all in one place with nothing held hostage.
- Booked jobs land straight in your pipeline, not a shared marketplace.
- Every lead is exclusive to you and never resold to a competitor.
- The system compounds every month instead of resetting when you stop paying.
- Nothing held hostage: the website is fully yours at month 6, an asset on your books.
What irrigation owners actually ask.
How much do irrigation leads cost?
How much should an irrigation company spend on marketing?
How do I get more sprinkler system installs instead of only repair calls?
How do I keep the schedule full between startup and blowout season?
When should I start if I want to be ready for spring startup season?
Are the irrigation leads exclusive, or shared with other contractors?
Do you work with commercial irrigation, HOAs, and property managers?
Why not just hire an irrigation marketing agency?
Keep reading.
Straight talk on growing a home service business, from the same team that builds and runs the engine. No fluff, just what actually moves the needle.
Ready to stop renting your busy season?
A quick 15-minute discovery call. Just your goals, your questions, and whether your area is still open.
Book a Discovery Call →