Generator installation marketing that books installs before the next outage.
We build the generator lead generation engine that turns storm season, aging grids, and power outages in your market into booked standby installs and maintenance contracts, run it for you, and hand you the keys. No more renting shared leads.
Book your discovery call.
Start with your email and we'll hold your spot. It takes about 30 seconds.
A few details about your business.
So we can study your market before the call and make it worth your time.
You're building toward it.
Contractor Fast Lane is built for businesses doing $500K+ a year, so the growth engine has enough to really compound. You're not quite there yet, and that's completely okay.
We've got your details. As you grow, we'll send you the moves that get you there, and the moment you cross $500K, you'll be first in line.
See what breaks the ceiling →
Demand shows up all at once. The work that catches it happens months earlier.
Generators sell on a memory. A homeowner who just sat in the dark for three days signs. The same homeowner in a calm July does not. Generator marketing is what keeps that person warm through the months in between.
We build the generator lead generation engine, run it for you, and hand you the keys. Rankings, reviews and follow-up built in the quiet stretch, so the week the grid fails you are working your own pipeline, not bidding for one.
In 2015 I started Four28 Marketing with one goal: give local businesses an unfair advantage in their market.
Eleven years and 250+ businesses later, one pattern kept jumping out. Home services was the one place I could run the same playbook and watch it actually work. Not a slide in a quarterly review, real jobs on a real calendar. I’d rather move the needle for a small business than a Fortune 500 any day.
So we took everything we had built over a decade and pointed all of it at one thing.
Three loud weeks. Then a year of quiet.
None of this is an install problem. It is what happens when the calendar gets set by weather instead of by a system.
Feast-or-famine tied to storm season
Every big outage floods your phone, then demand disappears the week the grid comes back. When the storms slow down, so does the pipeline, and you are back to chasing jobs instead of choosing them.
Shared leads sold to three other installers
You pay $60 to $200 for a generator lead, then race two other installers to the same homeowner. You win maybe one in ten and your margins get eaten alive.
Nobody finds you when the power goes out
When a homeowner searches for a standby generator in your town, your competitors and the big dealers show up first. If you are not on page one and in the map pack, that install is not yours.
Maintenance contracts left on the table
Every generator you install is a recurring maintenance plan you never sold. Without follow-up, that steady, high-margin service revenue walks out the door with the truck.
Built for the dealer who is already booked.
You set the units, you pull the permits, you service what you sell. The craft was never the problem. The problem is a year written by weather. What you want is demand that arrives in the calm months and holds up when the county calls at once.
What the owners actually say.
The same engine has scaled 250+ local service businesses across 25 industries, and generator installation is a trade we know cold. Every review below is a real owner. See the full case studies on our results page.
“I've worked with plenty of agencies that promise the world and deliver a folder full of vanity metrics. Contractor Fast Lane is different. They feel like an extension of our team and take the time to understand our industry instead of forcing a one-size-fits-all template. Since partnering with them we have seen a significant increase in qualified leads and a real boost in ROI, and our cost per acquisition has dropped.”
We've used a number of marketing agencies over the years. Contractor Fast Lane has hands-down been our favorite to work with. We tell everyone that they need to hire them. They exponentially increased our revenue. They are phenomenal to work with!
I was with a different company for TWELVE years whom I trusted, only to find out he had not been performing yet was charging us anyway. We didn't have our log-ins, never got reports, and had no idea what we were missing.. until my wife found these guys. Daniel and the team have made my business shine. They are a God send.
My husband and I run a local business, and when it came time to grow we knew we needed experts. Contractor Fast Lane came highly recommended from a friend who raved about them. They are crazy good at taking complicated, nerdy stuff and making it make sense, and they were always communicating so I never once wondered what was going on. Their SEO work for our market has been a game changer, and we have seen a tangible increase in our lead volume.
It was clear they had done extensive research on our industry before we ever sat down. We spoke to other agencies, but there was a distinct difference. What really stood out was their proven track record getting clients top rankings on Google. We needed a site built the right way, optimized and built to convert, and that is exactly what they delivered. Honestly, it has been one of the best investments we have made for our business.
My lawn care company needed to fill our schedule fast, and Contractor Fast Lane was the solution. They identified the best times, places, and people to target to maximize the amount and quality of the jobs my money was paying for.
They are AHMAZING! They truly care, are ethical and transparent, and do what it takes to help their clients. When you hire this team you get what you pay for, and we RANK #1. HIRE THEM!
Working with this team has been an absolute pleasure from day one. Beyond the website, their strategic marketing support has played a major role in helping me grow my small business and connect with the right audience. They are creative, responsive, professional, and truly invested in your success.
I have some pretty big competitors that are double and triple my size, and I needed to compete with them. Contractor Fast Lane delivered exactly that. Their team is not only skilled but genuinely passionate about what they do.
Daniel and team helped take my small business to a level I never would have reached without them. They are always patient and happy to educate me. My customers love my new website and it is bringing in new business every week!
Contractor Fast Lane has been our go-to team. Daniel carries excellence in every area of the business, from development and service to integrity and design. Highly recommend. Five stars.
Daniel and his team did a terrific job learning about our company, understanding our competitive advantages, and building to our strengths. They continue to work with us to drive qualified customers to our door. I would definitely recommend them.
Excellent people to work with. Very professional, very knowledgeable, very reliable. We had some time constraints and they came through big time. We could not be any happier. An A+ company!
Their team is very helpful, knowledgeable, kind, and quick to respond to any need we have. They have greatly improved our website, our SEO, and our social media. We are thankful and blessed to have them!
They walked through each step carefully to make sure we got exactly what we wanted, and that we understood everything. Communication was great, especially around expectations and next steps. I am very thankful we got connected with them.
We could not be happier. We looked at several options and this team had, by far, the most positive approach, and their price was very competitive. Throughout the whole process they were thorough and more than accommodating for our needs.
Daniel and his team are awesome to work with. They get the modern marketing landscape and provide tailored solutions that really work. We are thankful for the partnership and highly recommend them.
We worked with Contractor Fast Lane on our new website and appreciated their flexibility and commitment to delivering a polished result. Their team was highly responsive, adjusting thoughtfully to our revisions while maintaining clear and professional communication. If you are looking for a company that listens, refines, and delivers work tailored to your needs, they are a great choice!
Stop renting generator leads.
Own the system that makes them.
Buying generator leads is renting other people's demand at storm-season prices. Owning your lead generation is an asset that compounds and stays yours, so the outage searches in your market find you first, all year long.
Pay forever. Own nothing.
Every install costs the same or more than the last. Stop paying and the leads vanish overnight.
Build once. Compound for years.
Your cost per install falls as the asset grows, and the website itself is fully yours at month 6.
Four systems.
One generator engine.
Most generator marketing leans on one channel and hopes. We connect four so they feed each other, and feed your crews a steady flow of booked installs and maintenance contracts.
installs
Get found when the grid goes down, stay in front of the homeowner between outages, win the estimate, and follow up faster than any competitor. That loop is what turns your generator company into the obvious choice in your market. See how the full engine works →
An outage is not a marketing plan. It is a deadline you did not set.
The money in this trade is decided across the twelve quiet months, not the three loud weeks. Rankings, a review wall, a warm list and intake that holds up under a flood all get built before the event, not during it.
1Built in the quiet, spent in the spike
When the grid drops, every dealer in the region bids on the same searches at once and the click price follows. Rankings, reviews and a Google profile built months earlier do not reprice that week. They just start ringing.
2The research starts with sizing
Homeowners study this purchase long before they buy, and the first thing they type is what size unit a house needs. Load calculations, fuel choice and pad placement answered on your site put you in the conversation months before the quote.
3A surge is a capacity problem
After a multi-day outage requests arrive faster than anyone can call back, and the ones that wait 48 hours book with whoever answered. Instant text, a booked site survey and a deposit step keep the overflow yours, not a competitor's.
4Maintenance agreements carry the year
Every unit you set is an annual service visit for the next decade. The engine attaches the agreement at the sale, then runs the reminder, renewal and review request, so the trucks stay booked in a year the weather never cooperates.
5You sell a project. They shop a price.
A homeowner comparing box prices never sees the gas line sizing, the transfer switch, the permits, the utility sign-off or the factory certification behind your warranty. We put that whole scope in front of them before they call.
6An asset that outlasts the storm cycle
Your reviews, your content, your customer list and your job data are yours from day one, and the website itself becomes fully yours at month 6. What you build through one quiet year is still producing three outages from now.
One dealer per market. Is yours taken?
We work with one generator company per service area. A 15-minute call covers your territory, your install capacity, and whether your market is still unclaimed.
Book a Discovery Call →We know generator. It shows.
Everything that books a standby install. All of it in your name.
No more juggling five vendors who do not talk to each other. Every piece of your generator lead generation is built, connected, and run under one roof.
Generator SEO & Google Maps
We get your company ranking for the searches that matter, standby generator installation, whole-home generator, and Generac dealer near me across your service area, plus the Google map pack where the calls come from.
Google Local Services Ads
The Google Verified badge that puts your company at the very top of the results, pay-per-lead placement built for the homeowner who just sat through an outage and wants a backup generator quoted now.
Generator PPC & paid social
Google Ads and Facebook and Instagram campaigns tuned to storm and outage season, so you can turn demand up the moment a system rolls through and keep the phone ringing between events.
A generator website built to convert
A fast, mobile-first website engineered to turn visitors into booked estimates, with sizing guides, financing, brand trust for Generac and Kohler, and one-tap scheduling homeowners actually use.
Review & reputation engine
Automated review requests that build a wall of five-star Google reviews, the single biggest reason a homeowner picks one generator installer over another in the same town.
Speed-to-lead & CRM follow-up
Every generator lead gets an instant text and a spot on your calendar, then automated follow-up until they book, plus maintenance-plan reminders so the recurring service revenue never slips away.
You handle the surge. Now own the quiet.
You run real crews and want predictable, owned growth.
Contractor Fast Lane is built for established generator installers and electrical companies doing roughly $500K to $10M and up per year that have outgrown word-of-mouth and referrals. If you already have the crews and the reputation, we build the generator marketing engine that takes you to the next level, and lock your market so a competitor cannot buy the same system.
Standby & whole-home installsAutomatic transfer switch and whole-home standby jobs, the high-ticket work your crews are built for.
Generac & Kohler dealersBrand-authorized installers who want to own the local search instead of splitting it with every other dealer.
Maintenance & service plansRecurring generator maintenance contracts that turn every install into steady, high-margin service revenue.
One installer per marketWe work with a single generator company per service area. Yours locks when you start.
Your generator engine gets stronger every month it runs.
A standby unit runs its self-test every week for years, whether anyone is watching or not. Build the demand side the same way. The rankings, reviews and service list you stack up in a calm year are all still there the night the county goes dark.
Anyone can sell during a blackout. The dealers still growing in year five own the twelve quiet months in between, and that is the part we build.
Why we built this.
“I kept watching the same thing happen: a generator installer doing five-star work, running circles around the shop down the street, and still losing to them. Not because the other guy was better. Because he had a system bringing him customers, and they didn't.
So we built the system. Then we packaged the whole thing, done for you, for local service businesses ready to scale. We keep your calendar full, you run the jobs, and it is all in your name, right down to the website becoming yours at month 6.
No contracts, no lock-ins. We earn it every month. And we only take one company per market, so if yours is still open, I'd love to meet you.”
Your generator engine, running live.
A sample view of the system you would be running: appointments, pipeline, and the market you have locked, all in one place with nothing held hostage.
- Booked jobs land straight in your pipeline, not a shared marketplace.
- Every lead is exclusive to you and never resold to a competitor.
- The system compounds every month instead of resetting when you stop paying.
- Nothing held hostage: the website is fully yours at month 6, an asset on your books.
Straight answers for generator dealers.
How much do generator leads cost?
How much should a generator company spend on marketing?
How do I sell generators when there has not been an outage?
How is this different from the leads my manufacturer sends me?
Can I use my Generac co-op advertising dollars on this?
We are booked out for months after a storm. Why market at all?
Do you handle commercial standby generator work too?
What do I actually own if we stop working together?
Keep reading.
Straight talk on growing a home service business, from the same team that builds and runs the engine. No fluff, just what actually moves the needle.
Tired of a year that hangs on three weeks?
A quick 15-minute discovery call. Just your goals, your questions, and whether your area is still open.
Book a Discovery Call →